Bethany Mota, Glozell Green and Hank Green, three popular Youtube stars whose channels have collectively more than 13 million subscribers, had the opportunity to interview President Obama after the 2015 State of the Union address. Many traditional media channels reacted negatively and often in a derogatory fashion, which prompted Hank Green to share his thoughts on this media reaction, capturing astutely the strenuous relationship between mainstream media and personal publishing:
There is nothing actually legitimate about Fox News (or MSNBC for that matter) and young people know this. They don’t trust news organizations because news organizations have given them no reason to be trusting. These channels exist not to inform but to uphold the biases and values of particular ideologies. Ideologies and values, by the way, that very few young people embody. Even when they try to strike a balance, they do it by pitting different perspectives against each other in staged arguments. But neither perspective looks familiar to most people under the age of 40, so they just tune out.
The source of our legitimacy is the very different from their coiffed, Armani institutions. It springs instead (and I’m aware that I’m abandoning any modicum of modesty here) from honesty. In new media this is often called “authenticity” because our culture is too jaded to use a big fat word like “honesty” without our gallbladders clogging up, but that’s really what it is.
Glozell, Bethany and I don’t sit in fancy news studios surrounded by fifty thousand dollar cameras and polished metal and glass backdrops with inlayed 90-inch LCD screens. People trust us because we’ve spent years developing a relationship with them. We have been scrutinized and found not evil. Our legitimacy comes from honesty, not from cultural signals or institutions.