During our research, a few consistent patterns emerged:
- Most people don’t differentiate between apps and widgets.
- Widgets aren’t widely used – weather, clock and music are the most used and after that, fewer than 10% of customers use any other widgets.
- Most of you don’t modify your home screens much. In fact, after the first month of use, approximately 80% of you don’t change your home screens any more.
I’m not really surprised by this and suspected as much for a long time. Nice to see some research (albeit only presented in this abbreviated form) to back up my suspicion.
So much for Apple needing to add widgets to iOS to stay competitive with Android…