Google Now Profiled

The Verge recently ran a feature detailing some of the key technologies that came together to build Google Now. Google Now might just be one of the most ambitious and interesting projects in Google’s arsenal. I’m generally highly skeptical of quasi-intelligent, autonomous agent-systems, but if any company is poised to make something like this usable and useful, it’s probably Google.

Of course, there’s a price to pay for this:

“Of course Google’s going to access more than just the public information on the web,” Scott Huffman, Engineering Director for Search Quality at Google tells us, “Google’s going to know when my flight is, whether my package has gotten here yet and where my wife is and how long it’s going to take her to get home this afternoon. […] Of course, Google knows that stuff.”