How Fonts Affect Credulity

A few weeks back, Errol Morris ran a small quiz on The New York Times website. The quiz was a cover for an experiment about how people’s opinions change depending on font choice:

We all know that we are influenced in many, many ways — many of which we remain blissfully unaware of. Could fonts be one of them? Could the mere selection of a font influence us to believe one thing rather than another? Could fonts work some unseen magic? Or malefaction?

Turns out that people are far more likely to believe a claim set in Baskerville rather than Comic Sans, making CERN’s font choice for their announcement of the discovery of the Higgs Boson particle even more curious.

Kinda related: Making things hard to read ‘can boost learning’.