Kash Sree:

I think for me, I’ve got more than a healthy amount of self-loathing. I haven’t done anything I like yet. I say this with students. Look at your work, and imagine your enemy is showing you this ad. “Oh, you think that’s good? I’ll tell you what’s wrong with it.” I tend to treat my work like it was my enemy, so I can be hard on it, and sometimes I’m too hard on it, but it helps me keep some perspective. Though it’s probably not good for one’s health.

"I Either Get Headhunted Or Fired": How A Real Mad Man Creates Work That People Line Up To See. (via)

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