App Myopia | design mind:

Default Thinking comes up frequently when discussing technology, but a particularly virulent form of it has taken hold in mobile: App Myopia. This is a paradigm that sees every possible mobile opportunity only as an exercise in creating an app. This is a rather useful myopia, to be sure, as some people are making lots of money selling apps, but it is beginning to feel like a local maximum and a paradigm that can only get us so far.